“I’d probably start by hiring a writer.” — Gary Vaynerchuk on a February 2021 episode of his podcast, advising someone on building their social media team.  This quote is no small endorsement of copywriters as a profession. There is a reason why Vaynerchuk places the value of a good copywriter at the top of the…

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Lighten up. Relax. Be personable. Show a sense of humor and some empathy. Invest in developing an honest-to-God personality. Ask (the right kind of) questions. It’s the simplest form of engagement, and one were already programmed to respond to on an innate level. But they should be questions about the audience, not questions for your…

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A major aspect of marketing, from copywriting to art direction to UX and UI revolves around “reducing friction.” Friction is anything that provides resistance between the consumer and the action we want them to take.   There are many sources of friction… from not enough cashiers at checkout to too many required fields in an…

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Content Marketing can be a challenge. If you allow it, it can become a massive time sink that steals your attention away from other important tasks. But with a few simple systems in place for planning, developing and creating your content, it doesn’t have to. 1. Daily Journaling Think of your content creation process like…

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Let’s not let words confuse us: we call the devices we live with phones, but that’s not what they are; not really. They are computers. They are portable computers equal in processing power and functionality to moderately high-end desktop units five-to-seven years ago. They also happen to be able to make phone calls. Because we…

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I think successful freelancers have missed a huge opportunity in 2020. We should be teaching seminars to business managers and employees about how to successfully navigate remote work. Video conferencing, remote collaboration & project management tools might be new to the general population, but this is the world some of us have inhabited for more…

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Content Markting is a big deal, no doubt about it. According to HubSpot, 70% of U.S. companies have included content marketing in their marketing budgets for 2020. Unfortunately, many of them are looking at it the wrong way. Becuase, also according to HubSpot, the most common metric for measuring success in content marketing efforts is…

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