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AIDA: The Cure for the 8-second Attention Span
Scenario: You have an idea. You need to put out content. You don’t have a lot of time to plan out something strategically. It’s fine. The idea of focusing on your personal brand is not meant to add stress to your life. It’s the opposite, in fact. And the more you work on it, the…
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Personal Branding and The Easiest Job Interview You’ll Ever Have
So, someone picks up your resume. Now what? Well, that person will scan your resume and cover letter. They’ll see your website and socials listed at the top of the page. If you’re really interested in the job, maybe the URL is personalized, (but still redirects to your main blog page). YourWebsite.c0m/[Their Company] The…
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Your Personal Brand – Short Attention Spans vs. The MCU
“If people only have 8- second attention spans, how is anyone even going to read my content?” I’ve seen those statistics. People only watch short content on YouTube! People skip ads! People lose interest after 8 seconds! There are studies, man! Studies!!! And I counter all of those studies with three pieces of evidence of…
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Your Personal Brand…Only One Person Has to Say Yes.
There’s a tendency, especially the more desperately you feel the need to get a job, (or even just a better job), to try and appeal to as many people as possible. Unfortunately, that’s a terrible idea. I mentioned in a past post that if you try to appeal to everyone, the product ends up too…
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Pro Tip: Your Brand Has Almost Nothing To Do With You.
I’ve got a little tough love for you: if you’re not getting hired, it’s not because they don’t like you. It’s because they don’t care about you. They don’t care about you because you haven’t given them reason to. And the only reason they would care about you is because you are the solution to…
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Your brand: if you’re not building it, someone else is…
Everyone has a brand, if you’re not intentionally crafting yours, you are leaving it up to others to interpret through the lens of their background search, credit check and social search. That’s not to say that people are going to assume the worst about you. But it does mean that, lacking context, the nuance and…
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Superman would have been Clark Kent on Krypton
There is a common fear when people first start thinking about their personal brand that goes something like this: My brand? I’m boring… what do I have to offer that others might find interesting? And, to be honest, that’s true… from your perspective. But no one else sees you from your perspective. We’re all seeing…
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Tony the Tiger, Axe Body Spray and You
A brand doesn’t just classify who you are, but helps the right audience self-select what you offer. When you truly understand the purpose and the process of building a brand, you will uncover a powerful tool that not only ensures that people looking to hire find you, but that the RIGHT people looking to hire…
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How Personal Branding Will Help You Land Your Ideal Job: A Quick And Easy Guide
You actually want to work. You know your stuff. Maybe you even have experience. You keep hearing that there are jobs to be had. So why isn’t anyone hiring you yet? It shouldn’t be this hard to get the job you want. You’re right. There are two aspects to this problem. First, the people combing…
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Coming Together Under A Single Brand
I’m trying to consolidate a few things I have going on into a common space. I’m not sure if it’s going to work out the way I want, but we’ll see. I start a new job in tomorrow, and it has a lot of moving parts to it. The learning curve is going to be…
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