There’s No Such Thing As Writer’s Block
A few weeks into my first job as an ad agency copywriter, it finally happened. Up to that point, everything had been…
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How to Use The Hero’s Journey for More Effective Social Media Content
Social Content Is Storytelling In your social media content you are telling a story, whether you realize it or not. The sum…
Approaching your social media like a marketing copywriter
Call it your socal media content program, inbound marketing, or any other name you want, you are at least thinking about generating…
My Love-Hate Relationship With the Super Bowl
It’s true. I have a love hate relationship with the Super Bowl. Like most people on Super Bowl Sunday, I laugh and…
Without even looking, here’s where 80% of your social content is missing the mark. (And what to do about it)
It is hard for most businesses to continue making the argument that social media is a waste of time. For all intents…
How a Copywriter Can Improve Your Social Media Efforts
“I’d probably start by hiring a writer.” — Gary Vaynerchuk on a February 2021 episode of his podcast, advising someone on building…
3 Things You Can Do Right Now To Improve Engagement on your Social Content
Lighten up. Relax. Be personable. Show a sense of humor and some empathy. Invest in developing an honest-to-God personality. Ask (the right…
Sinister Ideas on… The Future
Sinister Ideas on… The Future
The Frictionless Future
A major aspect of marketing, from copywriting to art direction to UX and UI revolves around “reducing friction.” Friction is anything that…
Sinister Ideas on… Strategic Planning
Sinister Ideas on… Strategic Planning