30 Solid marketing tips and ideas that didn’t make it into previous lists.
So I was going through ideas for upcoming posts and realized that I had a bunch of stuff that had ended up…
Marketing
Everything I Know About Success I Learned From My Grandfather
I recently had a birthday; my 47th, in fact. Looking back over my life—particularly my work life– a pattern becomes clear. At…
What Backpacking Taught Me About Marketing
Anyone who’s followed my social media knows that I am an avid hiker and backpacker, in addition to being a marketing copywriter…
There’s No Such Thing As Writer’s Block
A few weeks into my first job as an ad agency copywriter, it finally happened. Up to that point, everything had been…
How to Use The Hero’s Journey for More Effective Social Media Content
Social Content Is Storytelling In your social media content you are telling a story, whether you realize it or not. The sum…
Approaching your social media like a marketing copywriter
Call it your socal media content program, inbound marketing, or any other name you want, you are at least thinking about generating…
My Love-Hate Relationship With the Super Bowl
It’s true. I have a love hate relationship with the Super Bowl. Like most people on Super Bowl Sunday, I laugh and…
Without even looking, here’s where 80% of your social content is missing the mark. (And what to do about it)
It is hard for most businesses to continue making the argument that social media is a waste of time. For all intents…
How a Copywriter Can Improve Your Social Media Efforts
“I’d probably start by hiring a writer.” — Gary Vaynerchuk on a February 2021 episode of his podcast, advising someone on building…
3 Things You Can Do Right Now To Improve Engagement on your Social Content
Lighten up. Relax. Be personable. Show a sense of humor and some empathy. Invest in developing an honest-to-God personality. Ask (the right…