No One Is Gatekeeping Your Future
No one is gatekeeping your future. It’s in your hands now, if you want it. I keep coming back to this because…
Marketing & Creativity
The craft of writing, persuasion, and marketing strategy.
The Cocklebur Principle
When people show me AI output they’re unhappy with, the writing is almost always bland in the same way. Technically fine. Says…
Write for the Version of You From Two Years Ago
You don’t post because somewhere in your head, you’re not enough of an “expert.” The real expert is the person at the…
The 200% Raise I Didn’t Ask For
A week and a half into a new job over a decade ago, my boss gave me a 200% pay increase. I…
I Had a 45-Minute Drive Home. Three Blog Posts and Nine LinkedIn Posts Were Done by Morning.
I want to tell you exactly what happened, because I think the numbers are the thing. The old process, my process, as…
Your Content Is Already Inside You. The Ghost’s Job Is to Pull It Out.
There’s a specific kind of fear that shows up when someone tells you to “put your expertise out there.” It sounds like:…
The Reason Your AI Content Sounds Like Everyone Else’s (It’s Not the Tool)
You’ve seen the posts. Polished. Punchy. Structured with headers, rhetorical questions, and that particular cadence that makes you feel like you’re reading…
Why I Walked Away from Marketing for Six Years (And What Brought Me Back)
I didn’t burn out on the work I loved. I burned out on the tax on the work I loved. For almost…