30 Solid marketing tips and ideas that didn’t make it into previous lists.
So I was going through ideas for upcoming posts and realized that I had a bunch of stuff that had ended up…
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Persuasion: How to get someone to do what you want them to do.
If you want a simple system for wiring compelling copy, you’ve come to the right place. Yes, mastering the art and science…
Sinister Ideas on… Financial Literacy
Sinister Ideas On Financial Literacy
The Poor, The Rich, The Wealthy & The Lawnmower.
Readers who have been around from before “The Great Hacking” or who follow me on social media know there’s this thing I…
Review: Save the Cat
Recommended? General readers: Maybe [see the aside below] Writers: Absolutely Marketers: Absolutely A book about screenwriting might seem like an odd…
AIDA: The Cure for the 8-second Attention Span
Scenario: You have an idea. You need to put out content. You don’t have a lot of time to plan out something…
Personal Branding and The Easiest Job Interview You’ll Ever Have
So, someone picks up your resume. Now what? Well, that person will scan your resume and cover letter. They’ll see your website…
Your Personal Brand – Short Attention Spans vs. The MCU
“If people only have 8- second attention spans, how is anyone even going to read my content?” I’ve seen those statistics. People…
Your Personal Brand…Only One Person Has to Say Yes.
There’s a tendency, especially the more desperately you feel the need to get a job, (or even just a better job), to…
Pro Tip: Your Brand Has Almost Nothing To Do With You.
I’ve got a little tough love for you: if you’re not getting hired, it’s not because they don’t like you. It’s because…