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I Had a Stroke
On Wednesday at 3 a.m., the lights came on. It was time. Again. More blood was drawn from the IV port in my arm. The nurse was nice enough despite the rude awakening. She was done in less than 2 minutes and turned the lights back off as she left the room. It was my…
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Craft Engaging Content Easily: An Introduction to the EN/IN Framework
Have you ever struggled to come up with ideas for content that really resonates with your audience? Are you looking for a way to create content quickly and efficiently while still providing valuable information that speaks to your audience’s needs? The Emotional Need/Informational Need (EN/IN) Framework can help. This framework provides an easy-to-follow method for…
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Don’t be a Comfort Zombie!
Are you stuck in your comfort zone, not wanting to take any risks or try new things? If so, you may be in danger of becoming a “comfort zombie.” A comfort zombie is someone who is satisfied with their current situation and is complacent about taking risks and actively pursuing opportunities that could help them…
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7 Habits of Highly Effective Marketers
In Stephen Covey’s best-selling book, “7 Habits of Highly Effective People,” he lays out seven habits that anyone can use to be more successful in life. While the book is not specifically about marketing, there are plenty of lessons that marketers can learn from Covey’s habits. Let’s take a look at them. 1. Be proactive…
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Tips For Staying Creative Under Pressure
We all know what it’s like to feel creatively stifled. It’s amazing when that moment of inspiration strikes, and you are blessed with an idea, seemingly out of nowhere. But, when you’re in need of creativity on command, whether for work or school, you can’t afford to wait for the muses to whisper in your…
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How to Use Mnemonic Memory to Create Powerful Marketing Messages
Marketing is an exercise in memory. Your whole goal is to insert your product or brand into your prospective customer’s mind so that when they have a problem you can help solve, you are the first thought they have. The better you can force an association between what life will look like after the problem,…
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How DALL-E2 and Midjourney Will Transform Marketing Art Departments
DALL-E2 and Midjourney will forever change marketing and advertising art departments. With the click of a button, anyone on the marketing or advertising team can access an AI that can generate a unique image based on their request. No longer will marketing and advertising professionals have to search through stock image libraries for the right…
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Welcome to Kuazur Vedt…
Introduction to Kuazur Vedt, so you can add extra detail to your backstory Kuazur Vedt is a pre-industrial world where magic is commonplace. In fact, magic pretty much makes everything work. Magic has been so commonplace, there has been little need for anything more complex than simple machines. If it can’t be powered by hand,…
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Top 10 Time Management Tips for Social Media Marketers
As a social media marketer, you know that keeping up with all of the different platforms and their updates can be a daunting task. Not to mention, trying to find time to actually create content or engage with your followers can feel impossible! But don’t worry, we’re here to help. Below are ten tips for…
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5 Ways to Kill Your Brand Without Even Trying
Your brand can be defined as the set of expectations, memories, stories and relationships that come to mind when people think about your company or product. These factors are what make up its personality. The challenge for brands is to manage these factors so they work together in an appealing way. Businesses often struggle with…
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