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21st century job hunting
So, I start a new job in about a week. It promises to be an awesome job and is, quite literally, the dream job I was looking for at this point in my life. Better yet, it was created for me. Not metaphorically as in “like, this job was totally created for me.” No, I…
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Everything I Know About Success I Learned From My Grandfather
I recently had a birthday; my 47th, in fact. Looking back over my life—particularly my work life– a pattern becomes clear. At several points, I’ve had to start over in my career. Some voluntary, others less so. But I’ve never been afraid to start over, even if it meant taking a pay cut. First, some…
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What Backpacking Taught Me About Marketing
Anyone who’s followed my social media knows that I am an avid hiker and backpacker, in addition to being a marketing copywriter and social media practitioner. Over the years, I’ve come to realize that the key elements to planning and embarking on a successful outdoor trek apply really well to marketing. The following are a…
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There’s No Such Thing As Writer’s Block
A few weeks into my first job as an ad agency copywriter, it finally happened. Up to that point, everything had been going swimmingly. They’d bring me assignments and I’d knock them out of the park. The words came easily, and everyone seemed genuinely pleased with my work. Then suddenly, out of nowhere, a serious…
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How to Use The Hero’s Journey for More Effective Social Media Content
Social Content Is Storytelling In your social media content you are telling a story, whether you realize it or not. The sum total of your content on each platform and across platforms works together to create an overarching story. The question is, are you in control of how that story turns out? If you’re not…
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Approaching your social media like a marketing copywriter
Call it your socal media content program, inbound marketing, or any other name you want, you are at least thinking about generating content on behalf of your company, if you haven’t started already. But how do you make sure it is effective? As you move forward on this, consider adopting the mindset of a copywriter.…
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My Love-Hate Relationship With the Super Bowl
It’s true. I have a love hate relationship with the Super Bowl. Like most people on Super Bowl Sunday, I laugh and cheer; I growl and curse; I want to hug people and I want to throw things, each in their own turn. Unlike most people, though, my emotional instability on Super Bowl Sunday has…
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Without even looking, here’s where 80% of your social content is missing the mark. (And what to do about it)
It is hard for most businesses to continue making the argument that social media is a waste of time. For all intents and purposes, Social Media IS the internet, and it’s where we spend an inordinate amount of our time. The world has long since woken up to the fact that this is the new…
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How a Copywriter Can Improve Your Social Media Efforts
“I’d probably start by hiring a writer.” — Gary Vaynerchuk on a February 2021 episode of his podcast, advising someone on building their social media team. This quote is no small endorsement of copywriters as a profession. There is a reason why Vaynerchuk places the value of a good copywriter at the top of the…
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3 Things You Can Do Right Now To Improve Engagement on your Social Content
Lighten up. Relax. Be personable. Show a sense of humor and some empathy. Invest in developing an honest-to-God personality. Ask (the right kind of) questions. It’s the simplest form of engagement, and one were already programmed to respond to on an innate level. But they should be questions about the audience, not questions for your…
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