-
Creating Filler Content: The interesting and unexpected
What is Filler Content? Filler content, or any content that isn’t your long-form Pillar Content, can be a great way to keep readers coming back. If you have been blogging for a while and are experiencing a slump in traffic, this article might be just what you need. Filler content provides a break from your…
-
17 Persuasion Triggers You Can Use In Your Next Marketing Campaign
Are you looking to improve your marketing results? Whether it’s finding new customers, motivating current ones or strengthening the loyalty of your fans – understanding what triggers people to act is key. There are many persuasion triggers that marketers might use in an average campaign and knowing them can make all the difference between a…
-
Four things that don’t matter in marketing
There are a lot of things that go into a successful marketing campaign, but four things in particular don’t matter as much as you might think. Here’s a look at what they are: 1. The color of your logo Yes, color has a psychological element to it. The right color can set the tone or…
-
18 Easy, Multi-use Social Media Post Ideas for 90 Days Worth of Content.
“Content is King! “ Trite? Cliched? Perhaps, but still undeniably true. Content can be the engine that powers your brand, your marketing, your sales, your customer service, your internal culture. In a world where everyone is plugged in 30% of their waking life and search is the beginning of nearly every step of the customer…
-
Is Content Marketing Just A Rebranding Of PR?
Content marketing is a new way of thinking about how to reach and engage customers. But is it really new? Or is it just a rebranding of public relations? I recently listened to a podcast around the concept of “Digital PR,” and it got me thinking: is that all content marketing is? Public relations has…
-
7 Killer Tips For Building A Targeted Buyer Persona
Listen, we all want our marketing campaigns to be successful, right? But too often we don’t get clear enough about who it is we’re taking to, and so our message ends up less focused, less clear than it could be. Persona creation is the key to unlocking effective marketing. Without a well-defined persona, you’re essentially…
-
How to Blog Without Making it Look Like an Ad.
Without being too on the nose, it’s simple: don’t write an ad and pretend it’s not an ad. This happens a lot, of course, and it speaks to a common misunderstanding that marketing and advertising are synonymous. They aren’t. Advertising is just one facet to marketing. But that’s a much larger topic than we want…
-
Before You Create A Single Piece Of Content Today…
I’m going to say something that will seem to run counter to everything I’ve said about content to date. If you want to really get the biggest bang for your buck on social media, don’t post anything. Not a word, not an image, not a sound. For the first 15 to thirty minutes of your…
-
30 Solid marketing tips and ideas that didn’t make it into previous lists.
So I was going through ideas for upcoming posts and realized that I had a bunch of stuff that had ended up on thy cutting room for in past edits. Some are just fundamentals and got left out because they seemed too “Basic.” Some are just good general suggestions and some are simply odd. Anyway,…
Search
Archive
Recent Posts
Gallery
