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The Frictionless Future

A major aspect of marketing, from copywriting to art direction to UX and UI revolves around “reducing friction.” Friction is anything that provides resistance between the consumer and the action we want them to take. There are many sources of friction… from not enough cashiers at checkout to too many required fields in an…
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Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown prmontserrat took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown prmontserrat took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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