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Review: Save the Cat
Recommended? General readers: Maybe [see the aside below] Writers: Absolutely Marketers: Absolutely A book about screenwriting might seem like an odd choice for a marketer to review. But in a world where attention is scarce and choice approaches infinity, I’m prepared to steal effective strategies and tactics, regardless of where they originate. If…
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AIDA: The Cure for the 8-second Attention Span
Scenario: You have an idea. You need to put out content. You don’t have a lot of time to plan out something strategically. It’s fine. The idea of focusing on your personal brand is not meant to add stress to your life. It’s the opposite, in fact. And the more you work on it, the…
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Personal Branding and The Easiest Job Interview You’ll Ever Have
So, someone picks up your resume. Now what? Well, that person will scan your resume and cover letter. They’ll see your website and socials listed at the top of the page. If you’re really interested in the job, maybe the URL is personalized, (but still redirects to your main blog page). YourWebsite.c0m/[Their Company] The…
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Your Personal Brand – Short Attention Spans vs. The MCU
“If people only have 8- second attention spans, how is anyone even going to read my content?” I’ve seen those statistics. People only watch short content on YouTube! People skip ads! People lose interest after 8 seconds! There are studies, man! Studies!!! And I counter all of those studies with three pieces of evidence of…
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Your Personal Brand…Only One Person Has to Say Yes.
There’s a tendency, especially the more desperately you feel the need to get a job, (or even just a better job), to try and appeal to as many people as possible. Unfortunately, that’s a terrible idea. I mentioned in a past post that if you try to appeal to everyone, the product ends up too…
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