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Why It’s OK To Not Know Everything About Social Media
It’s easy to get overwhelmed by all of the options when it comes to Social Media. There are dozens of platforms drawing the attention of your prospects. There are many different formats your content could take. The prospect of trying to understand all of this can be daunting at least. The good news is, you…
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How To Boost Traffic & Social Shares With A Guest Blog Series
Guest Blogging is an effective strategy for boosting traffic and social shares. It’s a great tactic for getting more visibility online. First, it’s a simple way to change up th voice a little, giving reader a bit of a fresh change of pace. Second, it’s an opportunity for more exposure: your guest blogger ostensibly has…
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7 Ways To Reuse Your Content For Maximum Social Media Exposure
Here’s a simple solution to avoid content-burnout: rather than try to create 25 pieces of unique, original content, create one piece of long-form content (say, a blog post), and then create 24 pieces by repurposing it. This creates less work for you and affords an opportunity for exposure across social media platforms- which means you…
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How To Craft Better Email Subject Lines
Do you ever feel like you’re sending your emails into a black hole? You put time and effort into crafting the perfect message, but it never seems to get the response you were hoping for. Maybe the problem isn’t with your content – it could be your subject line. A lot of people make the…
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Power Hour: How my first hour at work ensures I’m focused, productive and creative all day long.
As you may well know by now, I’m all about creating systems and repeatable processes that reduce the amount of mental energy I exert on the minutiae and low-import tasks. The way I spend my first working hour is one of these systems that primes me for the rest of the day. Here’ what it…
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How To Engage Gen Z—The Digital Natives— On Their Own Turf
In today’s increasingly digital world, it is no secret that the companies who are able to engage with Gen Z customers will have a distinct advantage. This generation has been dubbed “digital natives” and they know how to make themselves heard in this new era. In order for your company to reach these individuals you…
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Social Media: The 3 Words CMOs Are Waiting To Hear (Even If They Don’t Know It Yet).
Social Media can be an incredibly powerful tool in the hands of today’s marketers. But if you are presenting your strategy to someone in a position of authority… the CMOs, for instance… the main question they will have about your social media efforts is “what is the ROI?” This can be difficult to determine in…
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Creating Filler Content: The interesting and unexpected
What is Filler Content? Filler content, or any content that isn’t your long-form Pillar Content, can be a great way to keep readers coming back. If you have been blogging for a while and are experiencing a slump in traffic, this article might be just what you need. Filler content provides a break from your…
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17 Persuasion Triggers You Can Use In Your Next Marketing Campaign
Are you looking to improve your marketing results? Whether it’s finding new customers, motivating current ones or strengthening the loyalty of your fans – understanding what triggers people to act is key. There are many persuasion triggers that marketers might use in an average campaign and knowing them can make all the difference between a…
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Four things that don’t matter in marketing
There are a lot of things that go into a successful marketing campaign, but four things in particular don’t matter as much as you might think. Here’s a look at what they are: 1. The color of your logo Yes, color has a psychological element to it. The right color can set the tone or…
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