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18 Easy, Multi-use Social Media Post Ideas for 90 Days Worth of Content.
“Content is King! “ Trite? Cliched? Perhaps, but still undeniably true. Content can be the engine that powers your brand, your marketing, your sales, your customer service, your internal culture. In a world where everyone is plugged in 30% of their waking life and search is the beginning of nearly every step of the customer…
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Is Content Marketing Just A Rebranding Of PR?
Content marketing is a new way of thinking about how to reach and engage customers. But is it really new? Or is it just a rebranding of public relations? I recently listened to a podcast around the concept of “Digital PR,” and it got me thinking: is that all content marketing is? Public relations has…
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7 Killer Tips For Building A Targeted Buyer Persona
Listen, we all want our marketing campaigns to be successful, right? But too often we don’t get clear enough about who it is we’re taking to, and so our message ends up less focused, less clear than it could be. Persona creation is the key to unlocking effective marketing. Without a well-defined persona, you’re essentially…
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How to Blog Without Making it Look Like an Ad.
Without being too on the nose, it’s simple: don’t write an ad and pretend it’s not an ad. This happens a lot, of course, and it speaks to a common misunderstanding that marketing and advertising are synonymous. They aren’t. Advertising is just one facet to marketing. But that’s a much larger topic than we want…
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Before You Create A Single Piece Of Content Today…
I’m going to say something that will seem to run counter to everything I’ve said about content to date. If you want to really get the biggest bang for your buck on social media, don’t post anything. Not a word, not an image, not a sound. For the first 15 to thirty minutes of your…
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Persuasion: How to get someone to do what you want them to do.
If you want a simple system for wiring compelling copy, you’ve come to the right place. Yes, mastering the art and science of writing great copy is a complex, multi-faceted topic. It has been boiled down to some simple formulae you’ve probably seen, like AIDA and PAS. Most of us have heard of these, but…
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Sinister Ideas on… Financial Literacy
Sinister Ideas On Financial Literacy
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The Poor, The Rich, The Wealthy & The Lawnmower.
Readers who have been around from before “The Great Hacking” or who follow me on social media know there’s this thing I do: I’ll memorize an entire book in a single sitting, and then I’ll apply critical thinking to that information over the course of a few weeks. Sometimes I do what I call a…
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Review: Save the Cat
Recommended? General readers: Maybe [see the aside below] Writers: Absolutely Marketers: Absolutely A book about screenwriting might seem like an odd choice for a marketer to review. But in a world where attention is scarce and choice approaches infinity, I’m prepared to steal effective strategies and tactics, regardless of where they originate. If…
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AIDA: The Cure for the 8-second Attention Span
Scenario: You have an idea. You need to put out content. You don’t have a lot of time to plan out something strategically. It’s fine. The idea of focusing on your personal brand is not meant to add stress to your life. It’s the opposite, in fact. And the more you work on it, the…
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