18 Easy, Multi-use Social Media Post Ideas for 90 Days Worth of Content.
“Content is King! “ Trite? Cliched? Perhaps, but still undeniably true. Content can be the engine that powers your brand, your marketing,…
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Is Content Marketing Just A Rebranding Of PR?
Content marketing is a new way of thinking about how to reach and engage customers. But is it really new? Or is…
7 Killer Tips For Building A Targeted Buyer Persona
Listen, we all want our marketing campaigns to be successful, right? But too often we don’t get clear enough about who it…
How to Blog Without Making it Look Like an Ad.
Without being too on the nose, it’s simple: don’t write an ad and pretend it’s not an ad. This happens a lot,…
Before You Create A Single Piece Of Content Today…
I’m going to say something that will seem to run counter to everything I’ve said about content to date. If you want…
Persuasion: How to get someone to do what you want them to do.
If you want a simple system for wiring compelling copy, you’ve come to the right place. Yes, mastering the art and science…
Sinister Ideas on… Financial Literacy
Sinister Ideas On Financial Literacy
The Poor, The Rich, The Wealthy & The Lawnmower.
Readers who have been around from before “The Great Hacking” or who follow me on social media know there’s this thing I…
Review: Save the Cat
Recommended? General readers: Maybe [see the aside below] Writers: Absolutely Marketers: Absolutely A book about screenwriting might seem like an odd…
AIDA: The Cure for the 8-second Attention Span
Scenario: You have an idea. You need to put out content. You don’t have a lot of time to plan out something…