THIS HEADLINE CAUGHT YOUR ATTENTION!

That headline leads you to this sentence which will transform that attention into interest that applies specifically to you, because it impacts your life directly! Here's how:

By leading into body copy that ties gently into your deepest fears and desires, and promising you a simple solution that will improve a key area of your life, at least in some small but meaningful way. Huh... turns out the writer of this ad is a lot like you and understands the things that cause you stress, and shares some of your hopes and desires. That was unexpected...

And it just so happens that's what this is an ad for: a solution that will send that stress packing-- no fleeing! Maybe even a secret weapon that brings those hopes and desires one step closer... so close we can now reach out and grab them... make them real. The life we've been waiting for for so long is right there, real and tangible and in our grasp at long last... but if we've learned anything, it's that chance is fleeting. It could slip away without warning. Gone like it was never there. Yes, of course it's an ad, but you can feel the tension. The anticipation is palpable.

All we have to do to make it real is click, right here, right now.