Creating Filler Content: The interesting and unexpected
What is Filler Content?
Filler content, or any content that isn't your long-form Pillar Content, can be a great way to keep readers coming back. If you have been blogging for a while and are experiencing a slump in traffic, this article might be just what you need. Filler content provides a break from your more information dense Pillar content, and can often provide a refreshing change of pace and perspective on your normal subject matter.
Why should bloggers use filler content
The lighter fare of your filler content can be a great way to entice readers to your blog. Shorter and easier to digest, you can target highly focused audiences with different pieces of filler content by offering information, or at least points of viewe, specific to them that might not resonate with your usual audience at large. This can be a great way to engage your audience and differentiate yourself from other bloggers in your field. Finally, using filler content can help you to build relationships with your readers by giving them an opportunity to share their own memories and experiences. When readers feel like they are part of a community, they are more likely to return to your blog and share your content with their friends.
How to create good filler content for your blog
An easy way to create filler content is to look at trending topics on social media platforms. See if you can find a creative-- but legitimate-- tie-in to your usual subject matter for those topics. If there's a scandal in the news, what lessons can you apply to your subject? Anything you can do to use another lens to view your subject matter through has the potential to create a fresh new perspective.
Filler content usually consists of lists, short blogs, question and answer sessions, infographics, or other brief but engaging pieces of writing. It can also include commentary on and links to other people's blog posts and pages.
Images as filler content: Image-based content is some of the most easily shared filler content available to bloggers. You can create images yourself or find them online, rework them for your own uses, and then share these images on social media sites like Instagram and Pinterest.
Video as Filler Content: youtube is an amazing source of filler content. If you know what you're doing, it can be a great source of traffic as well as a goldmine for enticing shared content.
Infographics as Filler Content: Infographics are not just pretty pictures or data visualizations anymore - they have become a popular form of media content in their own right.
The benefits of using filler content on your blog
When you use filler content on your blog, you're providing your readers with more of what they want: information that is brief, engaging, and relevant to their interests. In addition, using filler content can help you to:
1. Increase traffic to your blog: Filler content is a great way to keep people on your site longer, and the more time they spend on your site, the more likely they are to click through to other pages or posts.
2. Increase engagement with your blog: Filler content is often more engaging than Pillar Content, and can help to keep readers interested in what you have to say.
3. Generate leads and traffic from social media: When you share links to your filler content on social media, it has the potential to get shared and generate you more traffic.
4. Improve your SEO: Content that is shareable can improve your search engine optimization (SEO) because it allows other sites to find and link back to yours. This improves the ranking of your pages in search engines like Google and Bing.
5. Increase the number of subscribers to your blog: In addition to creating filler content yourself, you can use other people's filler content in your own posts. When you do this, it shows that you've been reading and learning about your topic. It also gives readers a taste of what they can expect from your blog if they subscribe.
Filler content is a great way to keep readers on your blog longer, and the more time they spend on your site, the more likely they are to click through to other pages or posts. Filler content can also help you increase engagement with your blog because it's often more engaging than pillar content. When you use filler content in blogging, you're providing your readers with what they want: information that is brief but interesting enough for them to stay engaged. Finally, using filler content increases SEO rankings by improving search engine performance of sites linking back to yours as well as increasing email subscriptions from interested viewers- so take advantage of these benefits today!
